Thursday, November 17, 2011

The Walking Dead

These are basically different versions of the same thing. On the left is a poster advertising The Walking Dead, a TV show, and The Walking Dead, the graphic novel the show is based on. After doing our exercise over corporate logos and how they can convey different emotions or ideas just based on color, I figured the same idea can be applied in what typeface is chosen. In the image on the left, the typeface is sans-serif and looks a little threatening, especially when paired with the image of the single guy on an empty interstate lane. In the image on the right, I think the typeface looks kind of lighthearted and humerous when compared to the subject matter of the cover (and as we all know, zombies are no laughing matter, right?). At this point I'll admit I haven't finished reading the first volume of the graphic novel yet, but it's definitely anything but funny. Guess that's the difference a typeface makes.

No comments:

Post a Comment